6 out of 10 Self-service kiosks are sold to the Retail Industry

6 out of 10 Self-service/Interactive Kiosks are Sold to the Retail Industry

Self-service/interactive kiosks are in the limelight now with the advent of robotics, AI, and analytics. User-friendly and interactive experiences through kiosks have fueled the growth of this market amid many competitors within this arena. With the increasing use of kiosks across versatile industrial applications, the market for kiosks (self-service/ interactive kiosks) is anticipated to grow to a valuation of ~US$ 2.4 billion by 2027.

Kiosks (self-service/interactive kiosks) have been ubiquitous across various channels, especially in retail outlets such as shopping malls and product showrooms. Digitization has teamed up with retail to provide a novel, convenient, and cash-less experience to shoppers.

According to TMR analysts, the retail segment of the kiosk (self-service/ interactive kiosk) market holds ~60% volume share of the market, due to increased competition as well as growth of retail as a consumer industry.

Kiosks are becoming speedier, dynamic, and more efficient and versatile. This can be evidenced in the massive innovations that have been promulgated in the kiosk (self-service/ interactive kiosk) market.

• Dressing room/ trial room kiosks are allowing customers to access custom-built software that is powered by an IOS device. Through this, they can view product portfolios, ask for other sizes and styles, check for gift options, and access a host of other options without having to leave the fitting/ trial room. Store managers can receive notifications and give the customer the desired feedback that he/she wants.
• Hands-free kiosks use an emerging 'machine vision technology', wherein, the customer can use pointing gestures for his on-screen selections. The kiosk assimilates the customer demographics and responds accordingly.
• Robotic kiosks use advanced analytics and AI to enable express check-outs. The kiosk recognizes the customer as per his/her age and gender, and gives out customized information. It also prompts receipt and bar code scanning.

These newer kiosk functionalities are re-shaping the way we think and approach retail. With the shopping experience becoming more convenient for the shopper and kiosk deployer, the kiosk (self-service/ interactive kiosk) market will continue to gather momentum.