DRIVING FACTORS And RESTRAINING FACTORS Of Interactive Kiosks

DRIVING FACTORS and RESTRAINING FACTORS of Interactive Kiosks

Driving factors

Advances in Technology are enabling compelling designs of interactive kiosks

Vendors are anticipated to continue to operate interactive machines to deliver their customers with online shopping prospects and to endorse products and services that are not housed in stores. Such interfacing capabilities complement retailers by providing compelling product demonstrations and enabling retails to sell products without stocking inventory. Customers are no longer required to be in long checkout lines, thereby engaging directly with associates on the retail floor, tapping them closer to their shopping products. Using a sophisticated combination of technology solutions such as RFID, QR codes, and smartphone transactions, consumers can check out their purchases at any point within the store using their mobile phone, their Apple watch, gift cards, or traditional credit and debit cards.

Restraining factors

High upfront investment and Ongoing Financial Crisis to Hinder Market Growth

Companies are planning to automate the sales process by deploying smart kiosk, which require the diffusion of vast amounts of capital. This involves purchasing cost, processing cost, and other costs involved in maintaining the equipment. In addition to this, companies are facing troubles in adjusting to changing needs of hour amid the pandemic. Some companies are currently going through a severe cash crisis due to which they are required to even lay off some of their employees. This is expected to affect the companies in the coming years, with the severity of the crisis increasing daily and hampering economic activities at an unprecedented scale.